Minnesota Department of Transportation

511 Travel Info

Design System

The MnDOT Brand

Our brand image can help key audiences quickly understand who MnDOT is, what the department stands for and the level of quality they can expect from the department.

No set of guidelines will address all issues, but these guidelines will make MnDOT communications clearer and more effective, conveying a unified, consistent brand to Minnesotans and other key audiences.

Benefits of a strong MnDOT identity:

Credibility, clarity and consistency

  • Enhanced credibility of our department, our mission and our messages
  • Materials convey clearly defined values important to the department and state
  • Maximized brand impact by a defined, cohesive statewide image for all MnDOT communications

To reinforce the MnDOT brand identity, various marketing and communications tools need to be defined and followed to create a unique organizational image. These tools include:

  • Colors
  • Graphic elements
  • Consistent use of typefaces
  • Visual style of our materials

Who should use this guide?

MnDOT staff should this guide when designing or producing materials in-house, or when working with vendors and consultants to produce materials. MnDOT employees should use these guidelines when creating documents, reports and presentation material for the public and government officials. These guidelines should also be given to consultants who will produce materials for the department.

How should this guide be used?

This is a guide to the basics that must be followed in all instances. Its goal is not to limit creativity, but to provide direction that will guide us all to produce materials with greater unity, clarity and visual consistency. This will help us produce materials that will be recognized as distinctly ours.

Communications pieces should promote the departments vision for a multimodal transportation system that maximizes the health of people, the environment and the economy.

MnDOT has historically been know as a roads and bridges department. However, MnDOT is more than roads and bridges and communications pieces should represent MnDOT's multimodal vision through images and graphic elements.

Core values

MnDOT's core values should be visible in all our communications pieces. For instance, workers should always be shown wearing and using appropriate safety clothing and equipment when on the job.

  • Safety
  • Excellence
  • Service
  • Integrity
  • Accountability
  • Diversity and Inclusion