Social media copy
Keep copy short and scannable. When possible, aim for 280 characters (including links and spaces) or fewer for strong performance across all platforms. While some platforms allow longer posts, shorter copy is more accessible and more likely to be read in full.
Always write with clarity and purpose. Avoid jargon, front-load key information and link out to more detail.
Guidelines
Contact the social media team at socialmedia.dot@state.mn.us with any questions.