Minnesota Department of Transportation

511 Travel Info

Design System

Logo

MnDOT has one logo and it is recognized as a valuable asset for our department. The development of logos for internal offices, Web sites, groups and projects dilutes the power of the Minnesota brand and can be confusing to our audiences. These logos are not permitted.

Logo colors should not be modified or customized. Please contact MnDOT Communications' Graphics Team for alternate formats or logo packages for consultants.

Downloads

Usage

Proper use of clear space ensures visual impact and legibility of the logo. When calculating the minimum amount of clear space please follow the guidelines provided below. Additional clear space is preferred whenever possible.

X = Clear Space
X = Clear Space
X = Clear Space
X = Clear Space

Never modify, recreate, or reposition any elements of the State of Minnesota brand logo. Changing the logo in any manner will dilute its impact and detract from its ability to build and support the brand.

Added elements
Moved logo elements
Changed logo colors
Distorted logo
Recreated logo

MnDOT use of vendor logos

MnDOT works with many vendors and contractors to achieve our mission. In the process of working together, teams of employees and contractors draft materials (for example: fact sheets, videos, powerpoint presentations, posters, etc.) used to explain or market a project, issue or concern. Often, those materials include vendor logos, wordmarks or language. The following articulates when and if a vendor brand can be used on state intellectual property.

Definitions - paid contractor, or partner?

MnDOT culture is inclusive, and contractors are thought of and commonly referred to as “partners.” However, a company that is paid to create and deliver work is a “work for hire.” Vendors who have legal contracts to deliver specified work are financially compensated and bound by contractual language.

Contract language

MnDOT's standard contract language specifies that the vendor cannot say that the state endorses its product or services. Including a company logo, wordmark or language referencing the company name implies an endorsement and should not be included in public materials. Any contractor request for a testimonial to be used in promotional material is also considered endorsements and should not be provided.

State statute

Minnesota State Statute 16C.055 limits “barter arrangements” that prevent MnDOT from making agreements or arrangements to display a vendor logo etc.. Such an action is viewed as a form of non-monetary compensation from the vendor.  See detail below.

16C.055 BARTER ARRANGEMENTS LIMITED.

Subdivision 1.[Repealed, 2007 c 148 art 2 s 84]

Subd. 2.Restriction. After July 1, 2002, an agency may not enter into a contract or otherwise agree with a nongovernmental entity to receive total nonmonetary consideration valued at more than $100,000 annually in exchange for the agency providing nonmonetary consideration, unless such an agreement is specifically authorized by law. This subdivision does not apply to the State Lottery or private aquaculture businesses involved in state stocking contracts.

Intellectual property rights

MnDOT intellectual property rights clause in standard contracts requires MnDOT to remove the vendor logo because those works are treated as “works for hire.”