New Library Materials
Items added during: July 2023
Contents:
- Information Extra
- How to request listed resources
- New Materials
- AASHTO Digital Publications
- Ebooks in the CloudLibrary Platform
- Subscribe
to New Library Materials
Information Extra
Collection Close-up: The Death of Demographics: Valuegraphic Marketing for a Values-Driven World (ebook)
Marketers have always believed demographics and psychographics held the key to influencing consumer behavior. If only we knew enough about someone—their age, gender, purchase history, favorite brands—we could impact what they do. But that isn’t true at all.
Today we know these systems are a terrible way to understand who people are. Nobody acts their age anymore, and tracking past behavior doesn’t tell us what will work now.
Valuegraphics change everything.
By focusing on deep values rather than surface habits or traits, valuegraphics uncover what drives and unites us. Based on decades of behavioral science research, adding valuegraphics to your insights can improve your marketing effectiveness by a factor of eight or more.
Learn how to find the valuegraphics of your target audience and create powerful values-driven strategies that excite and engage them. Discover why demographic profiles are dangerously inaccurate, and walk step-by-step through the process of becoming a values-driven organization.
In a DIY format that’s quick and easy to use, The Death of Demographics will show you what global B2B and B2C brands have already discovered: that the secret to engaging your target audience is to know what they value.
Because what we value determines what we do.
Transportation Research Record
TRB’s journal Transportation Research Record is now published in digital-only format. Full text is available to MnDOT employees. Check out new articles or sign up for an alert at Transportation Research Record.
How to Request Listed Resources
To request an item below, please fill out the Ask a Librarian form. Each listing links to a digital copy if available.
AIRPORTS
PFAS source differentiation guide for airports
TRB ACRP 255
AIR QUALITY
Assessing air pollution dispersion models for emissions regulation
TRB NCHRP 1058
ASPHALT
Cost estimate of B vs. C grade asphalt binders
TE275 .Y36 2023
AUTONOMOUS VEHICLES
Preparing transportation agencies for connected and automated vehicles in work zones
TRB NCHRP 1051
BICYCLES AND BICYCLING
Bicycle facility design manual
TE301 .M56 2020
BUSINESS PLANNING
The SWOT Analysis: A key tool for developing your business strategy
HD30.28 .S64 2023
CORROSION OF STEEL
Corrosion protection of steel bridges using duplex coating systems
TRB NCHRP 1048
DEMOGRAPHICS
The death of demographics: valuegraphic marketing for a values-driven world
HF5415.127 .A44 2022
EMERGENCY MANAGEMENT
Leveraging social media data for emergency preparedness and response
TRB NCHRP SYN 610
EQUITY
Enhancing managed lanes equity analysis
HE336.B8 D68 2023
Qualitative and quantitative analysis to advance transportation
HE213.M6 E43 2023
FEDERAL GOVERNMENT POLICY
The Coast Guard's next decade: an assessment of emerging challenges and statutory needs
TRB SR 346
FREIGHT AND FREIGHTAGE
State and Local Impacts of Automated Freight Transportation Systems
TRB NCHRP 1028
Integrating freight and active transportation into policies, programs, plans, and project development
TRB NCHRP SYN 606
HISTORY
The will and the way: how a generation of activists won public and private achievements for their community and region
F614.D8 G653 2004
LOCAL TRANSIT
Understanding post-COVID safety concerns toward the use of transit and shared mobility in Greater Minnesota
HE4491.M6 R93 2023
METALS
Material world: a substantial story of our past and future
HF1051 .C65 2023
PEDESTRIANS
Designing and implementing maintainable pedestrian safety countermeasures
TE279.5 .V46 2023
ROAD DRAINAGE
Best practices for improving subgrade drainage: options to mitigate roadway distress or failure
TE215 .M56 2023
Drainage 101 county roadways, city streets and drainage ways : best practices and resources guide
https://hdl.handle.net/20.500.14153/mndot.9485
TE215 .A79 2023
RUMBLE STRIPS
Transverse rumble strips at rural intersections
TE176 .H36 2023
SOILS
Evaluation of levels 3-4 intelligent compaction measurement values (ICMV) for soils subgrade and aggregate subbase compaction
TE210.4 .C53 2023
VALUATION
Best value procurement for highway construction: legal issues and strategies
TRB NCHRP LRD 90
Valuation and compensation approaches in utility accommodation: a guide
TRB NCHRP 1053
WORK ZONES
Practices to motivate safe behaviors with highway construction and maintenance crews
TRB NCHRP SYN 608
New title added to AASHTO Digital Publications
The following is available from AASHTO. Instructions on how to access it can be found here.
Standard Specifications for Transportation Materials and Methods of Sampling and Testing, and AASHTO Provisional Standards (43rd Edition, 2023)
New ebook in the cloudLibrary platform
The Library's ebook collection requires a MnDOT Library ID to check out and read books. Contact the library using the Ask a Librarian form to request a MnDOT Library ID or if you have forgotten yours.
The Death of Demographics: Valuegraphic Marketing for a Values-Driven World (ebook)
How to Subscribe to the New Library Materials
Please fill out the Ask a Librarian form or enter your e-mail on this GovDelivery page.