Minnesota Department of Transportation

511 Travel Info

News Release

June 5, 2014

Orange barrels on a highway

State launches work zone safety campaign

Billboards, radio ads part of Toward Zero Deaths effort

ST PAUL, Minn. — A statewide safety campaign asking motorists to hang up their phones and pay attention in work zones begins June 9 and will continue through the construction season.

The campaign is part of the Minnesota Toward Zero Deaths effort, a multi-agency partnership that uses education, enforcement, engineering and emergency trauma response to promote safe and smart driving behavior. The Minnesota TZD partners include the departments of Health, Transportation and Public Safety. Since its launch 10 years ago, the TZD effort has helped decrease roadway fatalities by nearly half, from 655 in 2003 to 387* in 2013.

“Drivers face many distractions under the best of conditions, and driving through construction work zones only increases these distractions,” said Kristine Hernandez, statewide TZD coordinator. “We hope this campaign helps raise awareness and makes people think twice before picking up their phone in a work zone.”

Motorists driving around Minnesota this summer will see the “Orange Cones. No Phones.” message on billboards as a reminder to hang up their phone and pay attention to help keep workers—and themselves—safe.

Radio ads also will be played throughout the state to reach a larger audience.
Learn more about TZD at: www.minnesotatzd.org/. For more tips for staying safe in highway work zones, see www.mndot.gov/workzone/.