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News Release
Sept. 24, 2012

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MnDOT launches Share the Road pedestrian safety campaign
Crosswalk events focus on behaviors to reduce pedestrian-vehicle crashes     

 

ST. PAUL, Minn. – The Minnesota Department of Transportation and several partners are launching a new statewide pedestrian safety campaign with crosswalk events in five Minnesota cities Tuesday, Sept. 25, from 3 – 6 p.m.  

 

Crosswalk locations:

 

Duluth – Lake Avenue/Superior Street
Minneapolis – Hennepin Avenue South/West Lake Street
Minneapolis – Chicago Avenue South/East Lake Street
St. Cloud – Fifth Avenue South/Second Street South (Highway 23)
St. Paul  – West Seventh Street/Kellogg Boulevard West
Rochester – Second Street South/Broadway (Highway 63)


Share the Road crossing ambassadors will raise awareness for pedestrian safety by holding a banner that provides safety tips for pedestrians and motorists while crossing in marked crosswalks and following the crosswalk law.

 

“The number of pedestrian fatalities remains at about 40 per year, even though total fatalities on Minnesota roads have been steadily decreasing” said Sue Groth, MnDOT state traffic engineer. “This is an important area to focus on because pedestrians are more vulnerable than motorists who are protected by the vehicle, seatbelts and air bags during a crash.”

 

The campaign aims to increase the percentage of motorists and pedestrians who follow the Minnesota crosswalk law and exhibit safe walking and driving behaviors. This includes pedestrians making eye contact with drivers before proceeding into the crosswalk and motorists always being prepared to stop for crossing pedestrians at every corner. Every corner is a crosswalk. These behaviors will help reduce pedestrian-vehicle crashes on Minnesota roadways.

 

This fall’s launch also includes bus advertising, restaurant/bar bathroom advertising and billboards across the state, as well as radio messages on Minnesota Public Radio and 93X-FM. It is an extension of the existing Share the Road campaign for bicyclists and motorists.


The launch is happening in the fall because October is traditionally the deadliest month for pedestrians.

 

About Share the Road        

The Share the Road pedestrian safety campaign provides materials, information and resources for anyone looking to improve pedestrian safety.

 

After the launch, the campaign heavily relies on local partners, community groups and schools to spread pedestrian safety messages. All materials, information and campaign resources including crash facts and safety tips are available at www.sharetheroadmn.org.

 

Department of Public Safety pedestrian crash facts

 

Toward Zero Deaths

The Share the Road pedestrian safety campaign supports Minnesota’s Toward Zero Death efforts.
 
TZD is the state’s cornerstone traffic safety program that is a partnership between the departments of Public Safety, Transportation and Health, the Minnesota Emergency Medical Services Board and other traffic safety partners.

 

A primary vision of the TZD program is to create a traffic safety culture in Minnesota, in which everyone supports a goal of zero road fatalities by practicing and promoting safe and smart behaviors. TZD focuses on the application of four strategic areas to reduce crashes — education, enforcement, engineering and emergency trauma response.

 

 

 

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