The Minnesota Safe Routes to School brand is a community asset and can be used by anyone who wants to use the materials for their local programs, to increase awareness of SRTS and participation in walking and biking to school and in the community.
Consistent use of a brand is one way to increase awareness of a unified message. The brand includes a logo and other complementary pieces that make up a brand system and provides an identity that is designed to create value and influence. The brand system reflects the vision and value statements.
Looking for materials to support your school's SRTS events or programs? Download and customize the following to support your SRTS program today!
InstructionsBike to School Day Marketing Toolkit
Instructions for Bike to School Day Toolkit (word)
Social Media Image #1 (JPG)
Social Media Image #2 (JPG)
Social Media Image #3 (JPG)
Social Media Image #4 (JPG)
Parent Flyers (PPT)
School Posters/Flyers (PPT)
Bike to School Day Sample Text for News, Announcements, social media, etc.. (word)
Bike to School Day Stickers (PDF)
Bike Zone Poster/Flyer (PPT)
Use these free tools to help promote your Walk to School Day event. All PowerPoint files are customizable; please update the documents with local school information before exporting or printing.
Winter Walk to School Day Toolkit
Instructions for Winter Walk Day Toolkit (word)
Social Media Image #1 (JPG)
Social Media Image #2 (JPG)
Social Media Image #3 (JPG)
Social Media Image #4 (JPG)
Parent Flyers (PPT)
School Flyers (PPT)
Winter Walk Day Sample Text (word)
Winter Walk Club Stickers (PDF)
Walk Zone Poster/Flyer (PPT)
InDesign versions of the above templates are also available by request. Contact saferoutes.dot@state.mn.us with any questions or requests.
Are you using the new documents? Let us know if you have ideas for changes or additional resources and please share with us any success stories of using these new resources!