MnDOT uses animated videos to prepare motorists for traffic changes during future I-694 construction project
ROSEVILLE, Minn. - The Minnesota Department of Transportation is piloting three short animated videos to explain traffic flow through construction this spring on Interstate 694 between Rice Street and Lexington Avenue.
“People are busy, so we’re trying new ways to provide helpful information that we hope engages their attention for a couple of minutes,” said Scott McBride, Metro district engineer. “Our goal is to keep traffic moving safely and efficiently by helping motorists know what to expect during construction.”
In spring 2016, MnDOT will add a lane to each direction of I-694 between Lexington Avenue in Arden Hills and Rice Street in Little Canada to increase highway capacity, support economic development and improve freight movement. The project will cost approximately $42 million and was funded with Corridors of Commerce program created by the 2013 Minnesota Legislature.
The animations explain the work to take place this spring, why it is needed, and how to travel safely through the area during construction. MnDOT is releasing the videos through a targeted social media campaign that makes links easy to share on Facebook and Twitter. The agency also has a hashtag, #enhance694, to quickly find all updates related to the project. The project team will also use an electronic billboard along I-694 in Shoreview to inform drivers that construction is coming.
MnDOT will continue to use traditional media, emails and text alerts to communicate about this project.
The I-694 project website provides information including a construction schedule, contact information and videos. The website also includes a link for businesses in the area. For more information, visit the website at mndot.gov/enhance694. The site allows you to sign up for project email updates and text alerts, and connect with MnDOT on Facebook and Twitter.
For updated road condition information, call 511 or visit www.511mn.org.